BASF Future Business GmbH has been renamed BASF New Business GmbH effective January 1, 2013. In line with BASF’s “We create chemistry” strategy, BASF New Business is taking its cues from the market more consistently than ever before. It is now structured similarly to an operating division.

In addition to the Foresight unit, which identifies, evaluates and develops new businesses, the company has set up a new Operations unit. It comprises three Innovation Business Units that are responsible for developing growth fields: E-Power Management, Medical Devices and Organic Electronics. BASF New Business aims to turn global trends into new business on this basis.

BASF New Business combines industry knowledge with technology expertise

Marketing, sales and technology experts promote innovative system solutions and establish them right away in the market. BASF New Business combines industry knowledge with technology expertise to gain a foothold in the relevant markets and successfully build up growth fields.

BASF New Business is supported in its activities by BASF Venture Capital GmbH, which invests in startup companies to bring innovative technologies for novel materials closer to BASF.

BASF Fuel Cell becomes part of BASF New Business

Also effective January 1, 2013, BASF New Business has been expanded to include BASF Fuel Cell, which used to be part of the Inorganics division. BASF Fuel Cell manufactures membrane electrode assembly units for fuel cells, an activity that complements the portfolio of BASF New Business in the E-Power Management field. The focus is on stationary fuel cell systems that enable decentralized generation of electricity and heat in homes or off-the-grid supply of power to data centers.

Fuel cells: an efficient, clean energy technology

BASF is the leading industrial supplier of the membrane electrode assembly for high temperature PEM fuel cells.

Project fuel cells

Thermoelectrics: generating valuable electricity from waste heat.

The use of thermoelectrics allows the efficient utilization of waste heat, e.g from automotive engines, to generate electrical power.

Project Thermoelectrics

New organic semiconducting materials for innovative applications

The main target applications are organic light emitting diodes (OLEDs), organic photovoltaics (OPV) and printable electronics.

Project Organic Electronics